Journal
A key part of LA Cool Guy’s signature style involves wearing the right scent. It’s always earthy, subtle, and low-key. Nothing that overpowers his natural pheromones.
LA Cool Guy's Winter Scents
Here’s the thing about LA Cool Guy. He makes dating look easy. He’s notorious for always having a cute girl on his arm and hitting all the best spots.
LA Cool Guy Dating Playbook
LA Cool Guy has it down. He’s smooth. He has a presence. His style is deliberately unpredictable. His apartment serves up vibes all day. And he gets the girl.
The Playbook for Dating 10's
LA Cool Guy has been laying low this holiday season. It’s his first Christmas with his new girl, and he’s been about that cozy life lately. Staying in, cooking dinner, drinking eggnog, decorating.
LA Cool Guy Date Night
We all know how the single era goes. The fun comes in waves. Some nights you just don’t feel like going out. Then when you do hit the town, you’re doing the same old thing with the same old people. It gets boring.
LA Cool Guy + His New Girl
Imagine you meet a new girl at Erewhon. You get her IG and go on a couple dates. Things are looking good. By date 3-4, you’re going to cook her dinner at your place. No sweat, right?
Is She Gonna Sleep Over?
Guys, it happens every few years. Suddenly, it feels like everything’s changed overnight. Styles seem drastically different. The cool places get overhyped. Everyone has a new playbook. But you haven’t gotten your copy yet.
Cool Guy Rebrand
It’s the wild-wild west in LA now that the sun has returned. Even though the weekend technically starts Thursday nights at Winston House for the LA Cool Guy, he’s ready for a low-key chill long weekend ahead.
LA Cool Guy Weekend Looks
Temps are drastically dropping into the low 80’s in LA this week. That leads us to one question… Is the LA Cool Guy cooling down? Never.
LA Cool Guy Fall Style
Remember “The Celebrity Effect?” Act like you’re famous and others will too. LA Cool Guy is a local celebrity anywhere he goes. Yes, he is kind of a big deal. But his secret?
LA Cool Guy's Top Date Spots
It’s kind of crazy how one night can transform your whole life. It only takes one person to change your entire world. Somehow it always happens when you least expect it and right when you need it most.
Part 2: LA Cool Guy + His Girl
Who said you need to go somewhere to be on vacation? Vacation is a daily thing in our world. It starts as soon as you wake up on your Parachute sheets. And it doesn’t always involve a destination.
Life of Leisure
If we really break it down, it’s not a location issue. Most guys don’t actually realize that hot girls want to meet them. It’s a two way street.
Where to Meet Hot Girls
When most guys think of dating, they want quick results. More hot girls. Better matches. Shorter timeframes. Less work. No one wants to shift their mindset or rework their dating profile from scratch.
What Hot Girls Can’t Resist
Guys, welcome to the first Soft Launch of the season, a weekly-ish newsletter that you never saw coming. In case you’re new here, let’s get you filled in.
New Beginnings
LA Cool Girl has been on the move. A new apartment. A new boyfriend. A new era. No one saw it coming. I kept it all behind the scenes, but I don’t want to keep any secrets from you. We were just starting to get close.
New Apartment
It happened around 2019, but some would say 2020. The year all guys stopped posting on Instagram. I remember it vividly. A blackout some called it. Feeds were left unattended.
LA Cool Guy’s IG Feed
This is going to be your summer. If you’re taking cues from LA Cool Guy, then you already know the importance of linen Parachute sheets, waffle towels on your bathroom counter, and Aesop soap in your shower. But there’s more.